601 S Lafayette St, South Lyon, MI 48178, USA
Are you tired of showing at art fairs and events - bored stiff as the hours pass, smiling at so many gawkers, talking to the interested, but not committed - and then closing on fewer pieces than anticipated? If you are, then do something about it. Past Michigan SCORE Director Steve Feinman present a fun, interactive workshop that will give you proven tips to help your creative work find a warm and cherished home.
Steve Feinman explains, “Many of my friends in New Orleans, and around the country, are working artists trying to make a living selling the products of their passion. I see many other part time or hobby artists who also produce with passion and would like to see their art appreciated and valued by others.
The truth is that the mode of recognition and appreciation often comes with the sale of the art. But if you attend any art show, from Art Basel to Art at the Community, most of the art remains unsold, still looking for a home, after the show because there are many more artists than buyers of art.
The fault could be in the nature of the art: subject, medium, or quality. Some artists assume the work will market or sell itself. This may happen, but not that often.
Like it or not art was, is and will remain a commodity. Like it or not Art is a business but most artists don't treat it as such. The key to any business is to get customers, and if possible repeat customers.
The purpose of this workshop is to get artists to do what other businesses do to get customers - market the product so you can sell it.” ~ Steve Feinman, SCORE